Take-home lesson:
To be successful,
(1) Practice.
(2) Network.To be successful,
(1) Practice.
(2) Network.Freemium is king in the app store now.
Going for gimmicks is like going for get rich quick schemes.
So yeah, while it is currently king, I don't think it's one whose rule will last forever. And if you've committed and positioned yourself to survive on freemium alone, you'll find yourself in a world of hurt.