This. Given that a lot of your customers are gonna be engineers, probably better not to make jokes about cracking the whip :)
Looks like an interesting product overall though!
That is some utterly tone deaf copy writing.
They're clearly just trying to insert a bit of humour into their text...
yeah, that's true. It just feels a bit in bad taste. But everyone has a right to their own POV on it!
The way I see it is that a real sweatshop would never write they're cracking the whip. They'll use more neutral positive wording. So for me it's a signal that they actually treat their employees well.