The OP made a claim ("invented in 2017"), and this very claim is being criticized.
I found perplexing that you interpret the very same words in almost opposite ways.
If humans spend same proportion of income on lumens, and you get more lumens per watt, then you will use less wattage per the same proportion of income. Ergo LEDs are more efficient.
Adds up considering the proliferation of computing devices, particularly cryptomining.
As I don't bring up the rest of the article's points, I am neither supporting nor refuting them with that particular comment.
Math (or actually, logic) is a bit more resilient than you make it out to be.
If I wanted to, I'd probably go and research prior art first before making use of the word.
Also, I'd say that the article author is not referring just to brighter light as the invention, but rather as the use of extremely bright light indoors for different psychological effects.