I found that:
1) Most modern LEDs are surprisingly good for being sun-colored. It's luck-of-the-draw, though. I once bought some very expensive CFL bulbs from B&H, rated as 90+CRI, and they were literally tritone. I bought some bottom-of-the-barrel LED bulbs at Walmart, and they were great (until they started failing a few months later).
2) You can test this yourself with a $1 pair of diffraction glasses. They're sold as "3d" or "rainbow" or similar kids toys at dollar stores, or with a shipping markup Fleabay.
3) Diffuser is important, but it's also possible to just install many bulbs all around.
4) Consistency is important. If your hallway feels dimmer or brighter than your room, it's not great.
5) Changing color temperature is nice.
I don't think there's a business model here, though. This stuff isn't expensive, but most of the cost is educating the customer. Once a customer is educated, they can do the same thing themselves without your help (even with cheap Walmart lights).