The only problem is, how much risk are Apple ready to assume for that decision?
I think the Dutch East India Company still holds that crown.
Maybe it makes more sense to hire a designer like Ive as CEO.
Also making huge gambles on things like M1 / Apple Silicon show that Apple is still innovating and leading the way - even in spaces that were starting to be stagnant.
Let’s also not forget hugely profitable hardware lines under Tim such as Apple becoming the number 1 biggest watch retailer by revenue, and dominating the wireless earphones market (which it pretty much established itself too).
The man is the most charismatic person I've ever seen speak in person. Given just how badly he ran Microsoft, I really think his ability to convince people of stuff is some kind of superpower.
i just don’t think it’s fair to look at the stock price of microsoft during ballers tenure at microsoft without applying the lens of the broader market.
This is an extremely hard to imagine scenario...
Any change or lack of action can take years to hit the bottom line.