The answer is super easy: I want JSON to be shown with syntax highlight but when I pipe it elsewhere I want porcelain output. $NO_COLOR is an additional indicator that the output might need further processing and it’s not for human consumption (in a terminal)

What you might be missing is that “color” on the CLI is actually extra characters before and after a colored word. If the viewer does not interpret them (for example a web UI), they will just be extra characters. This is akin to printing `<strong>8000 bytes</strong>` and expect it to be rendered correctly everywhere it’s shown.