That particular site has quite interactive 'painting/drawing' features (select the 'freeform' option, press a key to 'paint' with that letter using the mouse), which is the type of thing I remember from similar ascii art programs 'back in the day' :).
No matter how useful the tool, it's still the artist that makes the art of course. But the tools can make a real difference in how creative someone can be - I doubt much of the really creative ascii art is/was made with notepad.
My point was simply that there are tools out there that really can approach that experience of 'doodling' with ascii, and I thought some people might not have been exposed to that before.