The story of getting it fixed is really why people love Apple and even Amazon.
I've had the Wifi go unreliable on an iPad. I got a Genius appointment for later that day. They confirmed the Wifi module was shot and just gave me a new device on the spot. They even offered to do the transfer for me. This sort of convenience is what gives people confidence in buying Apple products.
Even something as simple as accessory access matters. If my Macbook charger dies, I can walk into any number of stores and buy another. Dell charger? Not so much.
Amazon has pretty accurate shipping estimates. This matters. So does Apple for the record. Just last week I got sent the wrong product. I didn't have to talk to anyone on the phone. I simply went to my order on my phone and clicked "return item" -> "wrong product" and the entire matter was dealt with.
I don't want to deal with support that is deliberately hard to contact that is monetarily motivated to not do anything for you.