>>[T]he content creates strong objection in a larger group, then companies don’t want to be seen there.

Why would you need advertising or even make money in the traditional sense for that matter? We have seen how social media companies have entered into overt political actions to control narratives. Trump is attempting to build his own version of this. And it's still early but he's not doing a bad job so far, he's raking in tons of money from investors. These "investors" aren't looking to make money, they are investing in political influence similar to those people who were pumping billions into the Clinton foundation to buy access/influence.