- using a cellular modem requires a high capacity battery
- if you hide a tracker well, it probably won't have a good GPS reception
Apple's BLE-based network solves both of these problems.
Problem is: 1. Precise location of tracked object, now
This is actually one problem and Apple didn't solve it very well, airtag doesn't work in real-time. You only get updates when there are people near object that uses iphone.
An AirTag might help me find my keys if they fall out of my pocket in a restaurant restroom. A cellular-based tracker won't because (1) it will be out of battery, and (2) it won't have a GPS signal.
Ok? In practice, this is most of the time. In most reasonable use cases (i.e. excluding the Sahara desert or some remote mountain).
The example third party AirTag clone described on the linked page is powered by a full size USB power bank.
It could easily be optimized for power and size. Sure, it will have to use more power than a vanilla airtag, because it's doing (slightly) more, but not enough to make a significant difference.
The barrier to entry would be a lot higher though, as all that's needed here is 'microcontroller with Bluetooth'. And that really makes it dangerously easy.
I think gp included the lorawan for that purpose. No SIM required.
But most importantly, I doubt you could build a LoRaWAN tracker as compactly as an AirTag. A beacon would use significantly less electricity and therefore require a smaller battery.
Below is one of the smallest LoRaWAN modems on the market, which by itself is marginally bigger than an AirTag. Now add batteries, GPS, antennas, and an SoC to drive the whole thing.
https://www.murata.com/en-eu/news/connectivitymodule/lpwa/20...
I honestly have no idea how widespread LoRaWAN is, but I would be very surprised if it came anywhere close to the coverage you can achieve using Apple users carrying your uplinks around unwittingly. (Especially if you are attempting to track an Apple user.)