But the media isn't going to read the study before they publish all their cute headlines about getting some sun to extend your life. And everyone get dumber.
Sounds like that's an issue with the media and American attention spans rather than the scientific method
It is an issue with the media. It's also predictable. If you name your article in a way you know will get blown out of proportion in that way, you are complicit.
Nah, but I do agree all scientific text should be rot13 encoded, and only let the “real” scientists in on the secret.