I agree, and that's why I think Google (the company) is a in a bad place. If they are under such pressure to increase revenue and the only way they can think of doing it is to damage their main product, then I guess there aren't many sources of revenue left.
I don't get it though. As other comments said, they are swimming in cash, to the point they can afford to be horribly inefficient. Where is that pressure coming from?