I submit edits to Google Maps occasionally (less often recently, as I mostly use OpenStreetMap these days). It's easy to do, helps others, and Google sure isn't gonna fix info on small businesses halfway across the world from their HQ.

Google makes it seem like you are doing charity and uses gamification to keep you hooked.

The gamification was a factor but also the person really enjoyed having their photos viewed by a lot of people.

They’d go out and photograph places that had poor photos on maps to improve them.