If anything, I expect this will hurt them where it counts. IT folk will not be amused and find other places to spend their money. The decision to lock up working silicon is radioactive and will have long lasting consequences on buying. I like to imagine this sort of decision being made across the world, as other engineers learn of these anti-consumer shenanigans and make waves in their own organizations.
Too bad AMD has largely ignored the workstation market. The last threadripper release was mid 2020 and is a Zen 2 product. Newer Zen3 based chips have been credibly rumoured, but AMD themselves havent said anything about it.
Intel has also been ignoring the workstation market (although perhaps not by choice).
Despite the current-model Threadripper being nearly two-years old and last generation technology, it is still far and away the performance leader in that segment in terms of perf/watt, perf/dollar, and oftentimes outright performance.