[1] https://en.wikipedia.org/wiki/Derive_%28computer_algebra_sys...
Hubris aside, he's not a conventional thinker, and I found his personal setup interesting [2].
[0] https://www.wolframscience.com/nks/
[1] https://en.wikipedia.org/wiki/A_New_Kind_of_Science#Original...
[2] https://writings.stephenwolfram.com/2019/02/seeking-the-prod...
> I can only imagine how fortunate you must feel to be reading my review. This review is the product of my lifetime of experience in meeting important people and thinking deep thoughts. This is a new kind of review, and will no doubt influence the way you think about the world around you and the way you think of yourself.
PL designers have huge egos in general, often referring to themselves as benevolent dictators over their project. But most language authors name their language after a clever pun, a famous person in the field, or a loved one. Not Wolfram though, he named his language after himself — really takes it to a next level.
Allegedly, Linus was going to call it "Freax", but a FUNET admin hated that name and forced the issue by naming the directory "linux".
Maybe it is just ego, or maybe it's something a bit more profound.
Many PLs start with one developer saying to themself “this tool suck, I could do it better.” What follows is an endeavor of so much breadth and depth it takes many years to execute on that vision, so pl designers become very attached to them. This is why there are a billion languages with only a single user: the designer.
To be fair, wolfram is a pretty cool name in general. It sounds like a computing product already. I don't see how you can blame the guy for using that.