I'd spent a month or so trying to come up with a good name, seeing which channels had success and what the drivers were. A lot of top channels have the presenter's name in it, but the problem with Ian is that most fonts don't have serifs, and the number of times I've been put down as LAN by people who can't distinguish between capital i and lower case L is infuriating. I concluded it would have to have a cadence, a rhythm, the word Tech, and some tie in.

In the end it was a bad subtitling transcription by YT on my first in person video with Wendell. Right near the end, it auto-transcribed something about me and AnandTech as 'TechTechPotato'. The tie in with chips and potatoes is an obvious one - 'twice the tech and all the chips' is a potential future tag for the channel.

About a month in, one of the community built the logo, completely unprompted. I loved it, and bought it off him.