2. Goto step 1 many, many times.
Unfortunately you'll find that a lot of the consumer-hostile behavior is driven by the venues/promoters, who are the actual customers of the ticketing system. The huge fees are shared, offering the ability to advertise a fake cheap price. Ticketmaster takes the bad press as a serivce.
This is the first I'm hearing of this, interesting! Does that mean there's no room for honest ticketing with minimal overhead fees?
If you actually want to tackle this business, talk to a dozen people who actually have the decisionmaking ability to pick a ticketing system. Sometimes this is the venue, sometimes this is the promoter. Ask them what it would take to get them to switch to your service.
Be careful who you talk to. There are a lot of people involved in events who hate ticketmaster but don't actually have any input into that decision. You can easily get a skewed view of the industry.
Also, this is instructive when thinking about Ticketmaster: https://www.youtube.com/watch?v=e134NoLyTug
Of course there is but this is a marketplace and the supply side has figured out fraud is more profitable.
3. Sell to Tickemaster because it's a grind.