[0]: https://en.wikipedia.org/wiki/Live_Nation_Entertainment [1]: https://topclassactions.com/lawsuit-settlements/money/fees/l...
To displace them, you copy them but automate operations to reduce costs and pass the savings to the customer as the market and product risks have already been addressed by them.
The meatspace risk is getting access/contracts to the tickets they can sell.
2. Goto step 1 many, many times.
Unfortunately you'll find that a lot of the consumer-hostile behavior is driven by the venues/promoters, who are the actual customers of the ticketing system. The huge fees are shared, offering the ability to advertise a fake cheap price. Ticketmaster takes the bad press as a serivce.
This is the first I'm hearing of this, interesting! Does that mean there's no room for honest ticketing with minimal overhead fees?
If you actually want to tackle this business, talk to a dozen people who actually have the decisionmaking ability to pick a ticketing system. Sometimes this is the venue, sometimes this is the promoter. Ask them what it would take to get them to switch to your service.
Be careful who you talk to. There are a lot of people involved in events who hate ticketmaster but don't actually have any input into that decision. You can easily get a skewed view of the industry.
Also, this is instructive when thinking about Ticketmaster: https://www.youtube.com/watch?v=e134NoLyTug
Of course there is but this is a marketplace and the supply side has figured out fraud is more profitable.
3. Sell to Tickemaster because it's a grind.
Lots of details to be worked out and proven, but roughly here goes.
A venue sets up a smart contract for a ticket that customers can buy. If it’s later sold by their customers, the contract can be setup where part of the profit is contractually obligated to be transferred to the venue.
This NFT arrangement has some small benefits like eliminating the market for fake tickets, but more importantly, allows venues to capitalize on the secondary market.
If a ticket to some concert is in crazy demand and goes to 10K per ticket, then the venue profits further from that secondary market without having to take the PR hit of charging people obscene prices.
Step 2: Get leverage over venue owners. Use that leverage to displace livenation.
Some venues are owned by livenation be prepared to build venues or leverage livenation out.