So it becomes a labor of love. But that only goes so far, for so long.
IMHO, in an industry like that, you have to be honest about what you're bringing to the table for employees in lieu of compensation: an opportunity for increased name recognition and networking in a public role, and the fun of being a public face!
But! You also have to continually deepen the bench with new prospects, because you know you're going to be continually hemorrhaging top tier talent to job switching.
Credit to AnandTech that people stay for as long as they do. 10+ years is damned impressive!