Say you get a QR code that sends you to yourparkingspace.co.uk. In the footer it claims 'Member of the British Parking Association'. BPA website lists the url in the QR code, and the BPA website URL is linked from Wikipedia. This took ~ a minute, and you only have to do it the first time you encounter this parking provider. Then there are app reviews on the mobile marketplaces and a dozen other ways to verify the QR code/URL.