Zuckerberg knows Facebook is turning into an hollow husk of its former self and the metaverse is his last ditch attempt to keep things together.
There were a number of things that led to Telegram's (relative) success. One of them is the owner itself - Whatsapp has suffered in reputation with the sell-out to Facebook, especially when they announced to combine the data stores of both companies. From then on, it was widely seen as "yet another thing of Facebook where they want all your data" despite Whatsapp actually offering better encryption than Telegram. Telegram in contrast is seen as "independent" from any major political power - Durov's fight with the Russian government is well known, as is its opposition to Western demands.
Another issue was cross-device compatibility. Whatsapp used to be completely immovable between Android and iOS, and its web UI for a long time was tethered to the phone, meaning it would drain your battery. That has only changed recently, but (IMO) too late.
And the final thing were the mass-fanout capabilities. Telegram groups allowed quick dissemination and discussion of information, for open groups even without requiring a Telegram account. Whatsapp had neither. Then add to that the resistance of Telegram towards any kind of moderation, especially from Western governments... and suddenly a bunch of conspiracy theorists, vaccine deniers and outright Nazis had the perfect platform. No moderation from the platform side, no content requirements other than "please don't spread CSAM", and effective management tools for group admins to yeet off counterspeech attempts. These days, you have QAnon groups numbering six-digit subscribers [1], and the same for German copycats [2].
Telegram's success is mostly based on outright ignorance and defiance of the rules everyone else (including Facebook) plays by.
[1]: https://www.logically.ai/articles/new-telegram-research-show...
[2]: https://www.tagesschau.de/investigativ/kontraste/querdenken-...
It’s almost refreshing in a way. There is certainly unsavoury content being shared around but it doesn’t affect the average telegram user in any way because they don’t see it if they don’t subscribe to it.
How is that any different to WhatsApp? WhatsApp is used by neo-nazi groups[0], used to organise literal genocide[1] and is the main source of covid/vaccine conspiracy nonsense around the world (except for the U.S.)
[0] https://www.timesofisrael.com/germany-suspends-29-cops-over-...
[1] https://www.buzzfeednews.com/article/pranavdixit/whatsapp-de...
But what "social" thing is there after short form video? Something VR related, so FB is going to try and build it in the hope they can snag the generation after tiktok one assumes.
it's bullshit
My main concern about the traction for the metaverse is how are they going to pull people in? The good thing about both Facebook and Instagram is that you can use both product on the go. You don't have to set aside time for it. Celebreties and influencers aren't going to move from Instagram, where they can do few posts during the day from where ever they happen to be, to a platform where they need to put on special equipment and allocate hours where they can't do anything else. I question whether or not you're actually able to be an influencer, if you spend hours a day in a virtual world. That's not inspiring or even that interesting.
VR makes sense for gaming, not but social media.
If anything Facebook should fix existing known problems with social media, work on the trust relationship between the company and the users (e.g. by retiring Zuckerberg) and then maybe think about how to integrate a social platform with augmented reality and VR on a big scale.
But as of now Facebook/Meta is not in the position to create a new userbase around some mediocre new app. Either it is so undeniably good that everybody understands it without a second thought, or they need to find a way to move their old userbase over to the new thing slowly.
But having a mediocre thing from an company that most people actively distrust is not enough.