Seems to me as if Starlink without Starship isn't all that great.
Also, OneWeb - despite being smaller in scope - managed to do a similar thing without reusable rockets. Now that doesn't make F9 bad - it's still a great machine - it's just not the game changer many hoped it to be.
It's about 1,500 active satellites versus 600 + ~50 spares - quite comparable.
It's pointless to base your assessment on plans if the past showed how quickly they evaporate in light of new developments.
[0] http://spaceref.com/mars/spacex-will-start-going-to-mars-in-...
[1] https://www.nationalgeographic.com/science/article/spacex-mo...
There is a reason they went bankrupt and were mostly solved by government bail-outs. Because its in fact not viable as a business if you have to launch on traditional rockets and have contractor produce your sats.