But that was a long time ago, and I wonder if the common knowledge that '7' is the most popular would sway people to avoid it. I know I do. I should re-run this.
In any case, it's clear that 7 is the most random digit, right? The other digits are either even or otherwise "nice". 7 is chaotic and unpredictable. 7 sells loose cigarettes to middle school kids. 7 will leave the shopping cart in the middle of the parking lot. Of all the digits in [1-10], it's 7 who'll more likely than not be the one who left the bathroom stall without flushing.