But yes, in general if a society places enough value on a social norm to decide whether or not to do business with a certain person it is possible that certain people will be alienated based on their willingness to participate in such a social norm.
And, to address your edit: I am fully aware that we are currently in a pandemic and I am not saying that we should go around and start getting overly close to one another for no reason.
As the original content all the way up this chain I was mostly referring to a time post COVID, assuming that such an outset is realistic. If not then hand shaking will be the least pressing problem regardless.