You can be mindful or mindless in "doing things other people are doing." Many people choose to mindlessly "do things other people are doing." Leaders take a step in a direction, and the crowd may or may not follow them. If they do, it's because people tend to follow, rather than to lead.

Which is interesting, considering that many of us are here because we want to take some risk as entrepreneurs, to step out and do what people are not doing. Does that mean entrepreneurs are not social?