Data teams I talk to can't turn to any single location to see every touchpoint their data goes through. They're relying on each tool's independent scheduling system and hoping that everything runs at the right time without errors. If something breaks, bad data gets deployed and it becomes a mad scramble to verify which tool caused the error and which reports/dashboards/ML models/etc. were impacted downstream.
While these unbundled tools can get you 90% of the way to your desired end goal, you'll inevitably face a situation where your use case or SaaS tool is unsupported. In every situation like this I've ever faced, the team ultimately ends up writing and managing their own custom scripts to account for this situation. Now you have your unbundled tool + your custom script. Why not just manage all of the tools and your scripts from a singular source in the first place?
While unbundling is the reality, this new era of data technology will always still have a need for data orchestration tools that serve as a centralized view into your data workflows, whether that's Airflow or any of the new players in the space.
(Disclosure: I'm a co-founder of https://www.shipyardapp.com/, building better data orchestration for modern data teams)