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I started with a lot less ads, but have since then put more on. I don't like it either, but people really don't mind it that much it seems. I also have an option where people can pay to remove the ads. Basically no one uses it.

I use uBlock Origin, but as developer the easier way to earn money is to feed ads to that 90-ish % of users that don't have an adblocker. I used to force interstitials and videos when starting my apps, but removed them to avoid bad ratings. People seem happy with double banners top/down and affiliate links.

Maybe that's because they haven't built a profile of you to give you better targeted ads?

Please! Won't somebody please give me better targeted ads!