- Cut out all (or at the very least, most) initiatives that don't serve the goal of promoting Firefox's market share or sustainability going forward
- Donate the major money drains that aren't Firefox to the Apache Foundation or another worthy custodian
- Fire all inessential staff that don't want to work on Firefox.
- Get a CEO/upper management that are in it for the passion, not the money, and cut their salaries (bonuses tied directly to increase in Firefox market share).
- Make sure that all donations from now on are redirected to things that support Firefox development and nothing else, period.
- Make whatever partnerships are needed to have a steady stream of income, be that donation or selling out to Google or Bing.
Firefox is in trouble. Firefox is also Mozilla's raison d'être, and they should embrace that. We as a community, cannot afford to let Firefox languish until the only browsers in the world are Chromium derivatives. The diversity of truly independent browser engines is far too important to give up without a fight.