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Set more languages from your profile or account settings. I put it to English, I live in a small euro country and 80% of the content is American to be honest. And at least football related content has various people from all over the world who speak in English in their videos. That comes from top of my head but I don't keep track of it obviously.

I only wanted English content but you can add more languages.

That's odd. I get recommended Japanese content despite living in Canada. Much of this content is welcome too.

Have you tried without a SIM card? I think they use the SIM Card Country Code too.

I think it's not the IMEI as on my imported phone I would see mostly local content. (and very bad content at that.. uninstalled after a while and never looked back)