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Anything solved by tableau is as easily solved by Excel, which likewise supports direct SQL connections. The template graphs & incorporation of function logic, for versatility & business availability make it no contest. Though Tableau has some gorgeous templates, it doesn't also have DAX & PowerBI.

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I'm curious why do you think of DAX as a virtue. My poor SQL-shaped peg brain has never really fit the DAX hole of MS software.

Also, it always struck me as something too complex for the non-technical folks, and not expressive enough for tech-literate analysts/data engineers &c.

Just options. VBA is there as well. Excel's virtue is not specializing in any specific task, but being versatile enough to express a multitude of business solutions. 'Excel is my database' wasn't always a punchline.

That's more than an equally domain specific process like Qlik, and more than a specific vendor tool like tableau. And anyway if PowerBI didn't have a pain point it wouldn't be a MS product.

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