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Isn’t it a bit strange to market a brand new startup as the “reliable” alternative?

It's not marketed as "reliable" moreso "accessible." haha although I would say that we are reliable as well. If anything ever happens, we have a legal obligation to shift CRM. It's as if a storage unit were to shut down and had other people's items in it. We have a legal responsibility to make sure that it's managed safely and accordingly

The second sentence on your website is "Finding a reliable place to bank your umbilical cord, cord blood, and placenta stem cells is hard".

By the way, the first sentence is "Get your personalized cord blood plan in minutes." but it seems from the other thread that there is no personalisation, every plan is the same?

Haha you're doing your research! Yes, in that sense we are reliable for the reasons I mentioned. There is personalization according to different birth plans. At its core, cryopreservation is the same, but we cater to different scenarios whether its a doula, midwife, nurse etc. being involved and whether they bank cord blood, cord tissue, placenta. Whether they do a home v hospital birth. Whether they want to do delayed cord clamping or not. Whether they are encapsulating their placenta or want to bank. Whether they are doing a lotus birth or not.

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