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I think it's something most people would welcome, but only if they could choose what it shown and hidden.

Great line - "On one level, it’s brilliant. On another, it’s undeniably, pervasively creepy, to a level we’ve hitherto been prepared for in human society."

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You can choose what is shown or hidden. There are initial recommendations, but you have 100% control over what is shown, highlighted or hidden.

The problem is that society as a whole hasn't really adjusted to having to explicitly make this decision with a user interface element. Previously the decision was made for you as a side effect of your mode of communication (phone calls to your best friend) or your location (a family gathering), etc. As Facebook et al. has become the de facto communication model for society, the default is to share everything with everyone, and no matter what your explicit setting some marketer has access to that information for the right price.

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