Regarding companies creating a role, would that imply that ads as a response to a search would be acceptable?
One is a response to a request, while the other is unsolicited and usually explicitly undesired.
A better analogy to sending resumes in response to job ads would be a salesperson describing the features of a product I've gone into a store and explicitly asked for information about.
> Regarding companies creating a role, would that imply that ads as a response to a search would be acceptable?
Most of my searches are not for products, so it doesn't make sense for Google etc to shoehorn ads for products into the results. If I'm searching for a product, then yes I want to see some ads for those products.
> One is a response to a request, while the other is unsolicited and usually explicitly undesired. .. > If I'm searching for a product, then yes I want to see some ads for those products.
It looks like you find ads acceptable when it is relevant to your search (e.g. a search for a product), but not when it's not solicited. This would seem to imply that even if there is a company that you really want to work for, if they do not advertise a position that you would like to fill, you will not contact them hoping to find a fit. Which is fine, not everyone wants to do that. I personally have contacted companies which didn't have appropriate positions listed, and have had them create positions which fit me.