Absolutely! We can say that, whatever the origins of our desires, advertising arises from the needs of advertisers and seeks to repurpose our attention and desires to align with those needs rather than our own.
I understand where you are coming from, as it sounds like you don't agree with this argument so much as you think it demands a robust answer. I think the key to having robust answer is in challenging the second piece of your comment: it construes human interests as basically interchangeable, with none being really any more better than any other. I do agree that you would have to believe something like that to defend advertising as fundamentally benign, and I also happen to think that's absurd.
Positive psychology, for all its flaws, is a systematic way of looking at human needs, desires, and fulfillment. And we really do need certain things: safety, security, to be understood, a certain degree of social cohesion, self actualization. To say that advertising is every bit as legitimate as any other human interests, you have to be willing to argue that whatever ads you see driving down a highway do more to reflect human nature than something like Maslow's hierarchy, and I think that's a really tough argument to make.
I also think it's a fundamental confusion baked into moral relativism as a philosophical view itself, which (correctly!) captures important aspects of decision making, psychology and subjectivity that are at play in how people engage with our own desires but mistakes them for a foundation to morality itself.