I have to applaud Gowalla for taking the risk of changing directions with their platform. Although it is a step away from the check-in crowd, their move is in the direction of how I tend to use Gowalla or Foursquare.
If you live outside of urban areas like most people checking in at the same places over and over looses its appeal quickly. The only time I actively use any check-in service is when I'm traveling or at a conference. I'm sure they'll continue to find their way in the new direction, but I like where they're heading.
Stellar design too.