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It's where fans can submit their own creations. At 10k supporters Lego takes a closer look (fitness for the Ideas series, cost of production, IP rights etc.).

If Lego decides to build it, the fan gets a share of the profit from the set.

Lego Ideas is the premier adult Lego series, with lots of cool sets at high price points.

Very interesting - thanks for the response!

10,000 people on a website looks like an easy number to reach, and one that bots or a group of loosely organized trolls (4chan) could easily game.

Maybe 50,000 should be the requirement?

If 10,000 votes is easy to reach by bots or organised trolls, why is 50,000 not?

Presumably LEGO will raise the limit if they get swamped, but 10,000 is just the bar to get considered by the staff, it confers no guarantee of success and hence isn't super worth gaming.

I think Lego wouldn’t need to spend too many resources on throwing out 4Chan ideas

10,000 just gets Lego to review it. They don't have to approve it.

As others said, "crowd-sourced" LEGO sets. To see what the fans have came up with, here's someone's list of the top 10 best LEGO Ideas sets: https://www.dudeshopping.com/top-10-best-lego-ideas-ranked/

https://ideas.lego.com/