Profit doesn’t exist if you’re not fulfilling customer needs.* Find a need that people pay for that to find fulfilling and go support it.

*In theory. In practice, there are all types of companies that exist due to regulatory quirks / that customers are forced to interact with. If you flip it, technically people are forced to work with the government whether they like it or not and regardless of the quality of service. In the private sector they have a choice of using your company. At the extreme, if it is bad enough, they can start their own.