Whatever happened to facebook in the span of 1 month that is so different than what was happening the past ~10 years? devaluation in multiple dimensions
Come to think of it I need to verify that the user count did decline. I only heard that anecdotally.
DAUs are those using FB app only. Metric for those using all apps (Insta, Whatsapp, etc) increased.
Btw - there are ~4.66B internet users - and FB has 77% of those log into one of their apps a month (MAPs = 3.59b, pp11).
Instagram Reels is more addicting - full screen videos that just show you more of what you watch most intently, doesn't care that you "liked" a page 5 years ago.
Zuck is depreciating FB.
The original content that is there has nothing on TikTok, and the Reels recommendation algorithm is crap - feels like a bunch of if-then statements and you have to make a massive effort to get yourself out of having a particular category in your feed (constantly swipe away as fast as possible if a video of that category comes up; but watch a single video all the way through in that category and it becomes half of your feed)
I joined TikTok recently after watching Reels for a few months (I figured it's probably just as good, right and why have yet another app tracking me), and I was blown away by how much better TikTok content & algorithm is.
Part of it is the user base. TikTok has truly some cool content for every niche you could imagine, and by and large comments are positive and funny.
It's relatively easy to boost such numbers - just keep bugging people with a notification here or a sudden important event. And a user is not the same as a person.
I've noticed previously I've suddenly been spammed via email by Facebook at the end of the month, presumably to boost their MAU.
Much more meaningful would be a distribution of the number of minutes spent by individuals on the mobile app, and details of the click-through rate of adverts.
Summary statistics - if chosen properly - of both could avoid abuse.
I think at some point Wall St will be called out as having been very naive to pay attention to such stats.
I would suspect some of those are bots or sockpuppet accounts.
The markets aren't all that efficient or things like this wouldn't happen. Markets underestimated obvious risks and those risks reached high enough levels that there's a bit of a run to be the first out the door.
The underpinning failure of FB is indicated by
- ad-revenue (97% of FB's revenue) has an uncertain growth-perspective (as seen with the iOS privacy updates)
- Metaverse and VR in general (highlight Zuck's desperate, decade-long search for a new tech-moat) is a fad that is not going mainstream anytime soon
- inability to lead libra into success
All of these failures may seem unconnected but what ties them together is a deep underlying distrust of the company itself by the public