This article doesn't address that, of course. It talks about sites like Hulu and Pandora, but answers its own question (international law and licensing make it difficult and expensive to legally deliver media in many different countries). And the rest of the article is about a single organization -- the "Online News Association", whatever that is -- and its deplorable tendency to be US-centric. Whatever. Perhaps the members of the ONA like to think that it is a vital organ of "the web", but in fact the internal politics of a handful of organizations doesn't constitute a problem with "the web". (Unless those organizations are, say, ICANN.)