Alex Jones actually is a very serious performance artist who never breaks kayfabe, like that one old magician that Christian Bale's character in the Prestige respected for perpetually keeping up his act while in public. There is a lot of overlap with what Jones is doing and something like professional wrestling.

I don't much care for his style, but I think one day, maybe long after his death, people will give Jones the respect he deserves as an artist. A well-flowing rant is not an easy thing to improvise, and he is just a machine for generating them. To paraphrase a quote about jazz, you don't just wake up one morning, pick up a microphone and start raving about the new world order.

There is a real art to conspiracy theorizing. You can't just make things up. You have to take random true things and stitch them together into sort of framework that's wild and entertaining enough for your audience while still seeming plausible. You have to shade them in with sinister undertones. It's a sort of dark impressionism.

He is his own brand of genius.