I think they've already done that–only since they are a software company they decided that it would be better to write an OS for portrait mode monitors, and make it free, off-loading those pesky manufacturing steps. Ideally the OS would be attached to a device that the consumer would bring with them everywhere and have fancy geo-locating tools that tell Google where they go, you know for better ad attr-err search relevance!
(perhaps that's what you were going for?)