Sometimes I wonder what today’s computers would be like if Microsoft had exerted that level of control over DOS and Windows. Forget downloading some random exe you found online, only approved programs can be installed. Would there have been a booming software industry? Would there be so much malware? Would Microsoft have allowed things like the first web browsers?
No comment on the merits of operating systems as walled gardens. I just find it fascinating (and difficult) to imagine how things might have been.
While in pc gaming, small indie studios can create entire new genres, like Factorio did, some which go on to grow and become giants themselves, like Minecraft.
www.xbox.com
The iPhone is largely a game machine as well, as some 70% of Apple's revenue from the App Store is from games.
I use my phone much more than my computer. Pretty much everything I used to do on computer I now do on my phone.
Tying that choice to the choice of hardware and operating system is anti-competitive.
Except you've just invented that arbitrary distinction.
You can't seriously suggest that a Microwave, Treadmill, Car, Calculator, Thermometer etc would all need to invest the ridiculous amounts of time/money in supporting users wishing to install alternate operating systems.
It just blows my mind a little when I imagine the walled garden approach being applied more broadly and earlier. E.g. if the creators of web browsers and search engines had all decided they want a cut of sales from websites. (I mean a cut of sales from organic search, not just ads. And all sales made using the browser.)
Those “what might have been” scenarios tend to make me less comfortable with my iPad and my Android phone. But I still have them because I like them.
Yes. Maybe even more so.
Because Apple has shown that having a safe, secure and profitable platform results in consumers choosing to spend more.
There was an 80s home computer like that: the TI 99/4A. Though even it didn't try to restrict BASIC programs.
That's one perspective. However I would argue that Apple is big enough, and the number of alternative platforms is small enough, that it is in the Public Interest that Apple be required by the government (aka, Us, collectively), to play by a different set of rules, rules that are decided by you know, Democracy, rather than by fiat.
If any company wants to disrupt the market, much like Apple itself did with the iPhone, there is literally nothing stopping them.
Edit:
> rules that are decided by you know, Democracy
At what point does democracy overreach? Is there one? Isn't it "democracy in defense of liberty"?
or not?
Maybe users would like them even more!
Apple's market share is different in the Netherlands, but strong regulations in one major market are all it takes to punch a hole in Apple's monopoly/duopoly position.
[1] https://news.ycombinator.com/item?id=30195167
[2] https://www.counterpointresearch.com/q4-2021-us-smartphone-m...
Monopolies and uncompetitive markets (such as the mobile app store duopoly in many regions) result in deadweight loss,* which hinders the growth of the economy at large. Lawmakers in any country would do well to increase their country's economic efficiency by limiting the ability of companies with high market power to distort the market. Uncompetitive markets are not free markets.
> If we will not endure a king as a political power we should not endure a king over the production, transportation, and sale of any of the necessaries of life. -John Sherman
I hardly see how Apple, by taking 30% of revenue from substantially games, is king over the production or sale of any of the necessaries of life.
The Commerce Clause* of the U.S. constitution empowers lawmakers to regulate interstate commerce. This clause has enabled the passage of antitrust laws in the U.S., including the Sherman Antitrust Act and hopefully the upcoming Open App Markets Act.
First is the Apple Store, and you are correct you have no right to have your application on it.
Second is the hardware device I paid money for and exists in my pocket. There is no reasonable right that Apple says "Only we can put a program on it, and you will have no ability to run your own programs on it"
We live in a world where hardware makers of all kinds think we own them a permanent rent. It is a poor and expensive path to let them continue.
Don't get my comment wrong, I'd say the exact same thing about Google. It's a duopoly without any competition whatsoever.
> if any company can disrupt the smartphone market then the takings are all theirs
I don't think that's possible, even Microsoft failed at it with their massive funding.
Twitter as big as it is, is just a website across millions of others. In the mobile app market there is exactly two companies, Apple and Google, that's it.
Does Oppo or Samsung has any power when publishing an app? No? Then they are not part of this market.
https://www.apple.com/services/ https://www.apple.com/logic-pro/ https://www.apple.com/final-cut-pro/
Of course, these are not the bread and butter products.
I find it a bit pointless to separate their hardware and software. I know few people who run Windows or Linux on their Apple hardware. For me, Apple is primarily a products company that excels in fusing hardware and software together. They are increasingly expanding into services, too.
And similarly again there's none you can buy from Oppo and Samsung (I'll consider the Samsung store negligible in terms of market share).
Apple has consistently made more money from collecting their 30% tax than they have from manufacturing iPhones:
https://www.statista.com/statistics/263402/apples-iphone-rev...
https://www.statista.com/statistics/296226/annual-apple-app-...
Up to a point, no. Common Carrier laws have been around for a long time and had demonstrable benefits. Net neutrality means phone companies can't use their infrastructure however they like. AT&T wanted to just sit on their patent for the transistor but was pushed by the government into to licensing it to Motorola, TI, etc. There's no reason why similar regulations couldn't be applied to mobile app platforms.
The only fair resolution here is to force Apple to compete with other storefronts to prove that the value they provide is competitive. Apple could resolve this issue in a number of ways, but they've only chose to make the problem worse; that's why 34 states have come forward voicing their concern[0], and why EU regulators have been stepping in to block Apple's service expansions. They're the largest company in the world, and they deserve the most regulatory scrutiny for it; anything else is a failure of democracy and capitalism.
[0] https://finance.yahoo.com/news/1-dozens-u-states-apple-03470...
That's exactly right! Then fewer and poorer apps would be built on iOS, and users would notice, and they would migrate to other platforms. This has happened plenty of times before. Yes, Apple has a monopoly over the iPhone - it's an Apple product. Just like Sony have a monopoly over the PS5, and Samsung has a monopoly over the WF45R6300AV Front Load Washing Machine.
The only fair resolution would be to allow Apple to do whatever it wants with Apple devices. If everyone at Apple collectively lost their minds tomorrow, they would have every right to pull all apps from the App Store completely. They could shut down the platform. It's literally theirs in every sense of the word. They built it. They own it. They operate it. Just because people are concerned doesn't make socializing iPhones or the App Store in any way reasonable.
You're admitting yourself that there's not much value provided by the appstore to developers and they only use it because they have not choice (and I do agree with that being a developer myself)
It's called market abuse. Other companies have been broken before for abuse, that won't be the first one.
Apple does not make 30% profit off of total iPhone revenue, as they do still have to pay for development, infrastructure, and supporting staff.
They have a historical 38% margin on hardware, and just reported a 70% margin on first-party services.
The stores (iTunes Store, App Store, Books) may very well be their lowest margin divisions. Which would make sense, since they are selling other people's products.
You bought the hardware from Apple knowing exactly what restrictions they place on the hardware. You were knowledgeable about it and still decided to purchase the hardware.
I don't say this to be combative, I just don't see the difference between iOS and macOS in this regard.
Microsoft and Apple created XBox and iOS as closed platforms.
The difference seems to be the intent of the platform creator.