1. I get to use products and services I like without paying money from my wallet. I have plenty of data to share that’s effectively worthless to me.
2. I get exposed to new products and services (through ads) that I’d like to buy. I like buying things!
If you're on Netflix, obviously you'll want at least some of the suggested content to be relevant to you. If you love basketball, of course you'd want to be reminded of The Last Dance documentary. The same goes for any other decision in the marketplace, you want relevant products to be presented to you. And that requires information about you.
Of course there's a limit to this. I'd always want at least some content to be atypical, to let me get exposure to things outside my bubble. But it doesn't change the notion that I mostly want content relevant to me.
Now if you ask me: do you want to see ads? I'd say no, most of the time. Because I don't enjoy being distracted by people trying to sell me things when I'm doing something else, e.g. checking my friends' summer pictures.
But if you're showing me ads anyway, making them more relevant is a net benefit than to be spammed with garbage. And if that runs much of the web otherwise for free, that's great, too.
I found out about glowforge the same way and added a very useful & revenue generating tool to a small side-business I run.
So I don't mind a little bit of targeted ads. I don't regard them as inherently bad. I do however believe that each individual should have complete control over the process as it relates to their own personal data.
I like to buy things myself, but I generally have a purpose of some sort, or having used similar things, am targeting a very robust thing that I can camp on and use for a decade or two.
A good friend is always buying products, trying them out, gadgets and such. And they spend a lot, but they are always super happy with their new things and frankly, give me a lot of their older things so they can get more new things!
(that's crazy, but they do them, and we are great friends, and I make good use of the stuff falling my way too)
That said, I generally don't gauge off the AD campaigns. Big spends are a rational choice as are modest ones and or guerilla type campaigns, which the latent rebel in me is a sucker for.
What I can say, knowing someone like that, is they are entertained by new things. I'm sometimes that way, but it's rare. Like a great watch might do that, or some cool tech thing I can use with my hobby computing / making. But, my entertainment is more centered on doing stuff, and or hanging with people, maybe doing things with them.
I do hate getting a thing that sucks. Shuts me down for quite a while.
I LOVE a good score, like a thing that is just awesome and I know it will perform for ages.
Basically I can use targeted ads as a free product discovery engine. Seeing an ad doesn't mean I'm going to mindlessly buy it. I know some people do that, but there's a way to make use of the situation.
[1] there might be an evil conspiracy among kitchen table manufacturing companies who teamed up with Hollywood producers to sell me the idea that I want a loft style new kitchen table :)
I’m talking about Facebook radicalizing people and manipulating their viewpoints and selling them on things they otherwise would have never wanted in a million years if they hadn’t used Facebook.
I’m not talking “Facebook showed me a cool pen and I like to collect fountain pens so I bought it”, no issues there. I’m talking “Facebook radicalized and manipulated me and now I am buying extremist books and courses that I otherwise never would have”.
The latter is why I disable targeted ads. Because it just an order of magnitude beyond “showing me relevant products”
it doesn't matter though