> Facebook was only able to attribute about 50% of the sales to the ads, it should have been close to 100%.
Word-of-mouth exists. It's possible Facebook wasn't making it up. Did you use a Facebook-specific link in the ads?
Word-of-mouth exists. It's possible Facebook wasn't making it up. Did you use a Facebook-specific link in the ads?
True. However in this case we are confident, based on our own internal tracking and metrics, that this is correct.
I'm really curious what you sell now. Can you tell us?
If not, can the rest of HN create fun speculations?
Human armpit-scented cat toys.
I do sometimes find it odd that such a thing is insufficient for tracking sources of traffic in and of itself. No doubt there is a complexity that I have missed