1. We process videos, and can store their metadata / embeddings in perpetuity. This means a simple query API, don't worry about storing a DB of metadata yourself.
2. "Reverse Image Search" - Say a user cares about something specific, like a blue box that's toppled over. Using high-dimensional representations of certain frames in video, we can surface every time this scenario shows up in the future, based on a user having marked it as "interesting" in the past.
3. Our "killer" app is the video processing infra that's super modular. We give this flexibility to the full-stack dev to plug in their own models, or use ours.
A final thing to note is that we're going after a completely different set of companies, specifically companies focused on building software for a specific industry (i.e. https://www.equipmentshare.com/) that eventually want to add video analytics as an offering. It's also unclear who Azure or GCP are targeting though it seems like it's for general media content.