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The emerging markets *currently* do not have as large of revenue potential for advertising as the western markets.

Meta made in Q4-2020 53.56B in ad rev in the US and Canada. Meta only made 4.05B in Asia Pacific in Q4-2020.

https://www.statista.com/statistics/251328/facebooks-average...

Emerging markets still shown slightly north of 30% YoY ARPU growth. Combine this with a larger user base (7x NA's, 5x EU's) and it remains an important lever, one to potentially outgrow NA's + EU's share of revenue. They in fact, lumped together, earn more than EU, and is not even one doubling of ARPU (proportionally) away of outgrowing NA. If the trends remain in like 5 years AP + RoW will be their core business.

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