If you use it, you might as well be lighting a stick of dynamite. When it blows up -- you understand that it will blow up, right? -- and hurts you, that's on you. Not the news media for failing to carefully direct the blast in a direction you think (but not necessarily everyone who used it thinks) they should.
> the homogeneous, empty-headed masses
Well, this is how you're characterizing the people you should be trying to persuade to your cause. That's not going to work!
Here's a principle you can make a lot of hey off of: if some group seems like idiots doing something completely stupid and irrational, then it's actually probably you who isn't understanding something critical. If they aren't a group of people with literal brain damage, the problem is almost certainly that you don't understand something important about them. Dig in and find out what it is. This will pay off very substantially for you.