Before F.lux, my laptop would suck me in. I would browse HN, Metafilter, and Twitter even as my eyes stung and my head felt like a bag of sand. Eventually I would go to bed at 3am, confused about how time flew by so quickly.
The next morning was always rough. Some days I would wake up at 8am and arrive at work on time with a headache. Sometimes I would jump up at a quarter to nine, arrive an hour late, and chug two tall cups of coffee before noon. I'm embarrassed to say that I called in sick a few times because I was too exhausted to get out of bed. This was a terrible existence.
With F.lux I feel myself getting sleepy. After a certain hour, my body kills any running mental processes and orders me to sleep. I always get sunlight and exercise, but eliminating blue light in this controlled experiment (with F.lux and a Kindle for late-night reading) has dramatically improved my quality of sleep.
My only problem with F.lux is that I can't find the "Donate" link on their page.