"Instant noodles"
Consider the difference in results between Google and what you might expect if directories rather than search had remained the primary way of finding things on the web. A search for "instant noodles" assumes you either want to buy them, find recipes for them, or read about whether they are healthy. But a directory topic "instant noodles" would find sites about instant noodles. And sure enough, if you hunt through search results, you can find things like https://www.theramenrater.com/ which definitely fits the bill, but it takes some hunting. It's a "page four" type of result (in reality, it was on page five).
So, yes, this is a general topic and you get general results... but that's not how directories worked. A directory listing for "Instant noodles" would never have included Walmart and Amazon searches. It wouldn't have included random news articles on whether or not they're healthy. And in the days of blogrolls and web-rings and such, once you found one site, you usually had a way to get to more human-curated related sites without even returning to the directory.
Not denying there's some rose tint here, but there's a big difference in how human-curated topical browsing differs from search.