Well, you are wrong. I am in no way "conceal[ing] the truth or avoid committing oneself". I am fully committed to the position that you are incorrect, and I've used clear language to show you why.
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Adrian Krebs @krebs_adrian Replying to @dannysullivan Thanks for clarifying this. I think the post leaves some room for interpretation. The intention was that ads should be more clearly differentiated from organic results, which is not the case today.
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To repeat: "The intention was that ads should be more clearly differentiated from organic results"
The concern of the entire thing aligns with the reading that most people (apparently?) took away to begin with, which is that their above-the-results ads are so similar to organic results that all of the same things are wrong with it as with directly selling placement within results.
The confusion appears to stem entirely from Krebs having in his head that a top-of-organic-results-placement of a link is still, also, an ad, when he wrote the original post. Which is not unreasonable, but could, lacking other context (but there's a ton...) be read a different way. He corrects that in the above follow-up and confirms your interpretation.
The original complaint is about exactly the thing that (again, apparently) most people took it to be.